Our Mission

In the field of corporate and social transformation we are particularly dedicated to the circular economy. We inform, raise awareness and engage all relevant stakeholders and support our clients and partners to lead and manage comprehensive transformative processes of their business models. We connect them into circular value chains. By doing this we advocate a systemic approach and foster circular culture.

We create and transform brands into “service media brands”. We do it by the understanding the role of the media, through branding, social innovation and service design.

Our engagement with journalism and media has been permanently in the focus of our activities. In the past Gm’s core team served on senior positions in several media and publishing companies and creative industries. Today Gm advises, assists and supports media companies in their transformation processes and educates and trains journalists, editors, publishers, marketeers and other media and communications professionals.

Understanding identities represents our continuous challenge and starting point for business cooperation and societal integration and cohesion. We have been actively involved in the understanding, evolution and preservation of identities of ethnic communities across Europe, particularly in Austria, Croatia, Italy, Serbia, and Slovenia thought our collaboration with the media of autochthonous minorities.

Assuring progress is the core value of our endeavour. Progress cannot be accomplished without the ability to undertake responsibility pertaining to individual roles in an organisation, neither can it be achieved overlooking transparency and respect.

                                           Jurij Giacomelli, MSc